Questions You Want To Know

SEO stands for Search Engine Optimization. It refers to the process of improving a website’s visibility and ranking in search engine results pages (SERPs) to drive organic traffic.

SEO and PPC (Pay-Per-Click) both have their benefits, but the choice depends on your goals:SEO: Focuses on long-term results and organic traffic. It requires time and consistent effort but offers lasting results without ongoing costs per click.
PPC: Involves paying for instant traffic through ads. It provides immediate visibility but can be costly, especially for competitive keywords.
Which is better? SEO is better for long-term growth and sustainability, while PPC is ideal for immediate results or targeted campaigns.

Start by defining your goals, performing keyword research, optimizing on-page elements, building high-quality backlinks, and continuously monitoring and adjusting based on performance metrics.

Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify keywords with high search volume and low competition relevant to your business or niche.

Popular techniques include on-page optimization (meta tags, content), off-page optimization (backlinks), technical SEO (site speed, mobile-friendliness), and content marketing.